/* PulseDiff — warm editorial (not generic dark-AI) */
:root {
  --ivory: #f7f3ec;
  --ivory2: #efe8dc;
  --sand: #e4d5c0;
  --paper: #fffcf7;
  --ink: #1c1915;
  --ink-soft: #3d3830;
  --muted: #6b645a;
  --line: #ddd2c3;
  --gold: #a67c3d;
  --gold-deep: #8a652e;
  --gold-soft: rgba(166, 124, 61, 0.12);
  --forest: #2f4a3a;
  --forest-soft: rgba(47, 74, 58, 0.1);
  --coral: #b54a3a;
  --radius: 18px;
  --shadow: 0 18px 40px rgba(28, 25, 21, 0.08);
  --font-serif: "Iowan Old Style", "Palatino Linotype", Palatino, "Book Antiqua", Georgia, serif;
  --font-sans: "Avenir Next", "Segoe UI", system-ui, -apple-system, sans-serif;
}

* { box-sizing: border-box; }
html { scroll-behavior: smooth; }
body {
  margin: 0;
  font-family: var(--font-sans);
  color: var(--ink);
  background:
    radial-gradient(ellipse 80% 50% at 100% 0%, rgba(228, 213, 192, 0.55), transparent 55%),
    radial-gradient(ellipse 60% 40% at 0% 100%, rgba(166, 124, 61, 0.08), transparent 50%),
    var(--ivory);
  line-height: 1.6;
  min-height: 100vh;
  -webkit-font-smoothing: antialiased;
}

a { color: var(--gold-deep); }
a:hover { color: var(--ink); }

.wrap {
  max-width: 1080px;
  margin: 0 auto;
  padding: 0 1.35rem 4rem;
}

/* Header */
.top {
  display: flex;
  align-items: center;
  justify-content: space-between;
  padding: 1.35rem 0 0.5rem;
  gap: 1rem;
}
.brand {
  display: flex;
  align-items: center;
  gap: 0.65rem;
  text-decoration: none;
  color: var(--ink);
}
.brand:hover { text-decoration: none; color: var(--ink); }
.mark {
  width: 36px;
  height: 36px;
  border-radius: 50%;
  background: linear-gradient(145deg, #c9a66b, var(--gold-deep));
  color: #fff;
  font-family: var(--font-serif);
  font-weight: 700;
  font-size: 1.05rem;
  display: flex;
  align-items: center;
  justify-content: center;
  box-shadow: 0 4px 12px rgba(138, 101, 46, 0.25);
}
.brand-name {
  font-family: var(--font-serif);
  font-size: 1.35rem;
  letter-spacing: -0.02em;
  font-weight: 600;
}
.brand-name em {
  font-style: italic;
  font-weight: 500;
  color: var(--gold-deep);
}
.nav {
  display: flex;
  align-items: center;
  gap: 0.15rem;
  flex-wrap: wrap;
  justify-content: flex-end;
}
.nav a {
  text-decoration: none;
  color: var(--muted);
  font-size: 0.92rem;
  padding: 0.5rem 0.75rem;
  border-radius: 999px;
  font-weight: 500;
}
.nav a:hover { color: var(--ink); background: rgba(255,255,255,0.55); }
.nav .pill-cta {
  background: var(--ink);
  color: var(--ivory) !important;
  margin-left: 0.35rem;
  padding: 0.55rem 1rem;
}
.nav .pill-cta:hover { background: var(--ink-soft); }

/* Hero */
.hero {
  padding: 2.25rem 0 1rem;
  display: grid;
  gap: 2rem;
}
@media (min-width: 860px) {
  .hero {
    grid-template-columns: 1.05fr 0.95fr;
    align-items: center;
    gap: 2.75rem;
    padding-top: 2.75rem;
  }
}

.kicker {
  display: inline-block;
  font-size: 0.78rem;
  font-weight: 600;
  letter-spacing: 0.08em;
  text-transform: uppercase;
  color: var(--gold-deep);
  margin-bottom: 0.85rem;
}

h1 {
  font-family: var(--font-serif);
  font-size: clamp(2.15rem, 5.5vw, 3.35rem);
  line-height: 1.12;
  letter-spacing: -0.03em;
  font-weight: 600;
  margin: 0 0 1rem;
  color: var(--ink);
  max-width: 14ch;
}

.lede {
  font-size: 1.12rem;
  color: var(--ink-soft);
  margin: 0 0 1.25rem;
  max-width: 34rem;
  font-weight: 400;
}
.lede strong { color: var(--ink); font-weight: 600; }

.welcome {
  font-family: var(--font-serif);
  font-style: italic;
  font-size: 1.05rem;
  color: var(--muted);
  border-left: 3px solid var(--sand);
  padding: 0.35rem 0 0.35rem 1rem;
  margin: 0 0 1.5rem;
  max-width: 32rem;
}

/* Trust chips */
.chips {
  display: flex;
  flex-wrap: wrap;
  gap: 0.5rem;
  list-style: none;
  margin: 0 0 1.75rem;
  padding: 0;
}
.chips li {
  font-size: 0.82rem;
  color: var(--ink-soft);
  background: var(--paper);
  border: 1px solid var(--line);
  padding: 0.4rem 0.75rem;
  border-radius: 999px;
}

/* Cards / forms */
.panel {
  background: var(--paper);
  border: 1px solid var(--line);
  border-radius: var(--radius);
  padding: 1.4rem 1.35rem 1.5rem;
  box-shadow: var(--shadow);
}
.panel h2 {
  font-family: var(--font-serif);
  font-size: 1.35rem;
  font-weight: 600;
  margin: 0 0 0.35rem;
  letter-spacing: -0.02em;
}
.panel .hint {
  color: var(--muted);
  font-size: 0.92rem;
  margin: 0 0 1rem;
}

label {
  display: block;
  font-size: 0.8rem;
  font-weight: 600;
  color: var(--muted);
  margin: 0.85rem 0 0.35rem;
  letter-spacing: 0.02em;
}
input, textarea {
  width: 100%;
  font: inherit;
  font-size: 1rem;
  color: var(--ink);
  background: #fff;
  border: 1px solid var(--line);
  border-radius: 12px;
  padding: 0.85rem 0.95rem;
  min-height: 48px;
  transition: border-color 0.15s, box-shadow 0.15s;
}
input:focus, textarea:focus {
  outline: none;
  border-color: var(--gold);
  box-shadow: 0 0 0 3px var(--gold-soft);
}
textarea { min-height: 118px; resize: vertical; }

.btn {
  display: inline-flex;
  align-items: center;
  justify-content: center;
  width: 100%;
  min-height: 52px;
  margin-top: 1.1rem;
  padding: 0.85rem 1.1rem;
  border: 0;
  border-radius: 999px;
  font: inherit;
  font-size: 1rem;
  font-weight: 650;
  cursor: pointer;
  text-decoration: none;
  background: var(--ink);
  color: var(--ivory);
  transition: transform 0.12s, background 0.12s;
}
.btn:hover { background: var(--ink-soft); color: var(--ivory); text-decoration: none; transform: translateY(-1px); }
.btn-gold {
  background: linear-gradient(145deg, #c9a66b, var(--gold-deep));
  color: #fff;
  box-shadow: 0 10px 24px rgba(138, 101, 46, 0.28);
}
.btn-gold:hover { filter: brightness(1.05); color: #fff; }
.btn-ghost {
  background: transparent;
  color: var(--ink);
  border: 1.5px solid var(--line);
  box-shadow: none;
}
.btn-ghost:hover { background: var(--ivory2); color: var(--ink); border-color: var(--sand); }
.btn:disabled { opacity: 0.55; cursor: not-allowed; transform: none; }

.fine {
  text-align: center;
  font-size: 0.8rem;
  color: var(--muted);
  margin: 0.75rem 0 0;
}

.msg {
  display: none;
  margin-top: 0.85rem;
  padding: 0.8rem 0.95rem;
  border-radius: 12px;
  font-size: 0.92rem;
}
.msg.ok { display: block; background: var(--forest-soft); color: var(--forest); }
.msg.err { display: block; background: rgba(181, 74, 58, 0.1); color: var(--coral); }

/* Sample email */
.mail {
  background: #fff;
  border: 1px solid var(--line);
  border-radius: var(--radius);
  box-shadow: var(--shadow);
  overflow: hidden;
}
.mail-top {
  background: var(--ivory2);
  border-bottom: 1px solid var(--line);
  padding: 0.75rem 1rem;
  display: flex;
  align-items: center;
  justify-content: space-between;
  gap: 0.5rem;
  font-size: 0.78rem;
  color: var(--muted);
}
.mail-from { font-weight: 600; color: var(--ink-soft); }
.mail-body { padding: 1.15rem 1.2rem 1.3rem; }
.mail-subject {
  font-family: var(--font-serif);
  font-size: 1.15rem;
  margin: 0 0 0.65rem;
  letter-spacing: -0.02em;
}
.tags { display: flex; flex-wrap: wrap; gap: 0.4rem; margin-bottom: 0.9rem; }
.tag {
  font-size: 0.72rem;
  font-weight: 700;
  letter-spacing: 0.04em;
  text-transform: uppercase;
  padding: 0.22rem 0.55rem;
  border-radius: 999px;
  background: var(--gold-soft);
  color: var(--gold-deep);
}
.tag.soft { background: var(--forest-soft); color: var(--forest); }
.mail-body h4 {
  margin: 0.85rem 0 0.3rem;
  font-size: 0.78rem;
  text-transform: uppercase;
  letter-spacing: 0.06em;
  color: var(--muted);
}
.mail-body ul {
  margin: 0.25rem 0 0;
  padding-left: 1.1rem;
  color: var(--ink-soft);
}
.mail-body li { margin: 0.3rem 0; }
.mail-body p { margin: 0.25rem 0 0; color: var(--ink-soft); }
.mail-next {
  margin-top: 1rem;
  padding-top: 0.9rem;
  border-top: 1px dashed var(--line);
  font-size: 0.92rem;
  color: var(--ink-soft);
}
.mail-next strong { color: var(--gold-deep); }
.caption {
  font-size: 0.85rem;
  color: var(--muted);
  margin: 0.75rem 0 0;
  font-family: var(--font-serif);
  font-style: italic;
}

/* Sections */
.section { margin-top: 3.25rem; }
.section-head {
  max-width: 36rem;
  margin-bottom: 1.25rem;
}
.section-head h2 {
  font-family: var(--font-serif);
  font-size: clamp(1.6rem, 3.5vw, 2rem);
  margin: 0 0 0.45rem;
  letter-spacing: -0.02em;
  font-weight: 600;
}
.section-head p { margin: 0; color: var(--muted); }

.steps {
  display: grid;
  gap: 1rem;
}
@media (min-width: 720px) {
  .steps { grid-template-columns: repeat(3, 1fr); gap: 1.15rem; }
}
.step {
  background: var(--paper);
  border: 1px solid var(--line);
  border-radius: var(--radius);
  padding: 1.25rem 1.2rem 1.35rem;
}
.step-n {
  font-family: var(--font-serif);
  font-size: 1.75rem;
  color: var(--sand);
  line-height: 1;
  margin-bottom: 0.5rem;
}
.step h3 {
  font-family: var(--font-serif);
  font-size: 1.15rem;
  margin: 0 0 0.4rem;
  font-weight: 600;
}
.step p { margin: 0; color: var(--muted); font-size: 0.95rem; }

/* Compare */
.table-wrap {
  background: var(--paper);
  border: 1px solid var(--line);
  border-radius: var(--radius);
  overflow: hidden;
  box-shadow: var(--shadow);
}
table {
  width: 100%;
  border-collapse: collapse;
  font-size: 0.92rem;
}
th, td {
  text-align: left;
  padding: 0.9rem 1rem;
  border-bottom: 1px solid var(--line);
  vertical-align: top;
}
th {
  background: var(--ivory2);
  font-size: 0.78rem;
  text-transform: uppercase;
  letter-spacing: 0.05em;
  color: var(--muted);
  font-weight: 650;
}
td:first-child { color: var(--muted); width: 26%; }
tr:last-child td { border-bottom: 0; }
.good { color: var(--forest); font-weight: 650; }

/* Pricing */
.pricing {
  display: grid;
  gap: 1.1rem;
}
@media (min-width: 720px) {
  .pricing { grid-template-columns: 1fr 1fr; }
}
.price-card {
  background: var(--paper);
  border: 1px solid var(--line);
  border-radius: var(--radius);
  padding: 1.5rem 1.35rem 1.45rem;
  position: relative;
}
.price-card.featured {
  border-color: var(--gold);
  box-shadow: var(--shadow);
  background:
    linear-gradient(180deg, rgba(255,252,247,1) 0%, rgba(247,243,236,0.5) 100%),
    var(--paper);
}
.price-card.featured::before {
  content: "Most chosen";
  position: absolute;
  top: -11px;
  right: 1.1rem;
  background: var(--gold-deep);
  color: #fff;
  font-size: 0.72rem;
  font-weight: 700;
  letter-spacing: 0.04em;
  text-transform: uppercase;
  padding: 0.28rem 0.65rem;
  border-radius: 999px;
}
.price-card .who {
  font-size: 0.8rem;
  font-weight: 650;
  color: var(--gold-deep);
  text-transform: uppercase;
  letter-spacing: 0.06em;
  margin-bottom: 0.35rem;
}
.price-card h3 {
  font-family: var(--font-serif);
  font-size: 1.45rem;
  margin: 0 0 0.35rem;
}
.amount {
  font-family: var(--font-serif);
  font-size: 2.4rem;
  font-weight: 600;
  letter-spacing: -0.03em;
  margin: 0.4rem 0 0.85rem;
}
.amount span {
  font-size: 1rem;
  color: var(--muted);
  font-family: var(--font-sans);
  font-weight: 500;
}
.price-card ul {
  margin: 0 0 1rem;
  padding-left: 1.1rem;
  color: var(--ink-soft);
}
.price-card li { margin: 0.4rem 0; }

/* Note / personal */
.note {
  margin-top: 2.5rem;
  padding: 1.5rem 1.4rem;
  border-radius: var(--radius);
  background: var(--ink);
  color: var(--ivory);
}
.note h2 {
  font-family: var(--font-serif);
  font-size: 1.35rem;
  margin: 0 0 0.55rem;
  font-weight: 500;
  color: #fff;
}
.note p {
  margin: 0;
  color: rgba(247, 243, 236, 0.82);
  max-width: 40rem;
  font-size: 0.98rem;
}
.note a { color: #e0c38a; }

footer {
  margin-top: 3.5rem;
  padding-top: 1.75rem;
  border-top: 1px solid var(--line);
  text-align: center;
  color: var(--muted);
  font-size: 0.85rem;
  line-height: 1.8;
}
footer .brand {
  justify-content: center;
  margin-bottom: 0.65rem;
}
footer a {
  color: var(--muted);
  text-decoration: none;
  margin: 0 0.45rem;
}
footer a:hover { color: var(--gold-deep); }

.two-col {
  display: grid;
  gap: 1.15rem;
}
@media (min-width: 720px) {
  .two-col { grid-template-columns: 1fr 1fr; }
}

/* --- Conversion / funnel additions --- */
.trust-bar {
  display: flex;
  flex-wrap: wrap;
  gap: 0.35rem 0.5rem;
  justify-content: center;
  align-items: center;
  font-size: 0.78rem;
  font-weight: 600;
  color: var(--muted);
  letter-spacing: 0.02em;
  padding: 0.65rem 0.75rem;
  margin: 0.25rem 0 0.5rem;
  background: rgba(255, 252, 247, 0.7);
  border: 1px solid var(--line);
  border-radius: 999px;
}
.panel-focus {
  border-color: rgba(166, 124, 61, 0.45);
  box-shadow: 0 22px 48px rgba(138, 101, 46, 0.12);
}
.panel-label {
  display: inline-block;
  font-size: 0.72rem;
  font-weight: 700;
  letter-spacing: 0.06em;
  text-transform: uppercase;
  color: var(--gold-deep);
  background: var(--gold-soft);
  padding: 0.28rem 0.6rem;
  border-radius: 999px;
  margin-bottom: 0.55rem;
}
.after-free {
  margin: 1rem 0 0;
  padding-top: 0.9rem;
  border-top: 1px dashed var(--line);
  font-size: 0.9rem;
  color: var(--muted);
  text-align: center;
}
.ladder {
  display: grid;
  gap: 0.85rem;
}
@media (min-width: 720px) {
  .ladder { grid-template-columns: repeat(3, 1fr); gap: 1rem; }
}
.ladder-step {
  background: var(--paper);
  border: 1px solid var(--line);
  border-radius: var(--radius);
  padding: 1.2rem 1.15rem;
  box-shadow: var(--shadow);
}
.ladder-n {
  width: 32px;
  height: 32px;
  border-radius: 50%;
  background: var(--ink);
  color: var(--ivory);
  font-weight: 700;
  font-size: 0.95rem;
  display: flex;
  align-items: center;
  justify-content: center;
  margin-bottom: 0.65rem;
}
.ladder-step h3 {
  font-family: var(--font-serif);
  font-size: 1.1rem;
  margin: 0 0 0.35rem;
}
.ladder-step p { margin: 0; color: var(--muted); font-size: 0.92rem; }

.who-grid {
  display: grid;
  gap: 0.85rem;
}
@media (min-width: 720px) {
  .who-grid { grid-template-columns: repeat(3, 1fr); }
}
.who-card {
  background: var(--paper);
  border: 1px solid var(--line);
  border-radius: var(--radius);
  padding: 1.2rem 1.15rem;
}
.who-card h3 {
  font-family: var(--font-serif);
  font-size: 1.1rem;
  margin: 0 0 0.4rem;
}
.who-card p { margin: 0; color: var(--muted); font-size: 0.92rem; }

.faq details {
  background: var(--paper);
  border: 1px solid var(--line);
  border-radius: 14px;
  padding: 0.85rem 1.1rem;
  margin: 0.55rem 0;
}
.faq summary {
  cursor: pointer;
  font-weight: 650;
  color: var(--ink);
  list-style: none;
}
.faq summary::-webkit-details-marker { display: none; }
.faq details p {
  margin: 0.55rem 0 0.15rem;
  color: var(--muted);
  font-size: 0.95rem;
}

.cta-final {
  margin-top: 2.75rem;
  padding: 2rem 1.5rem;
  border-radius: var(--radius);
  background: linear-gradient(145deg, #2a241c, var(--ink));
  color: var(--ivory);
  text-align: center;
}
.cta-final h2 {
  font-family: var(--font-serif);
  font-size: clamp(1.4rem, 3vw, 1.85rem);
  margin: 0 0 0.5rem;
  font-weight: 500;
  color: #fff;
}
.cta-final p {
  margin: 0 auto;
  max-width: 28rem;
  color: rgba(247, 243, 236, 0.82);
}

.free-success {
  margin-top: 1.1rem;
  padding: 1.1rem 1rem;
  border-radius: 14px;
  background: var(--forest-soft);
  border: 1px solid rgba(47, 74, 58, 0.25);
}
.free-success h3 {
  font-family: var(--font-serif);
  margin: 0 0 0.5rem;
  font-size: 1.15rem;
}
.free-success .btn { margin-top: 0.65rem; }